Skip to main content

Author: Glenn

Choosing the right KPI’s for your business

Key Performance Indicators (KPIs) are not just numbers on a dashboard; they are tools to help business owners make better decisions. But with so many metrics available, how do you know which ones matter most for your business?

The answer is simple: start with your goal. KPIs should always support what you are trying to achieve, whether that is growth, efficiency, stability or profitability.

If your goal is overall financial health, net profit margin is a great place to begin. It tells you what percentage of each pound earned is actually kept after all costs. It cuts through the noise and helps business owners see whether they are making money in a sustainable way.

Focusing on cash flow? Track operating cash flow or free cash flow. Profit does not always equal cash in the bank, and many profitable businesses have come unstuck by running out of working capital. Cash flow KPIs show whether your business model is viable on a day-to-day basis.

Want to improve marketing results? Look at customer acquisition cost and customer lifetime value. These two KPIs help you measure whether your marketing spend is delivering a return and how valuable your average client really is.

If your focus is customer loyalty, then client retention rate is key. High retention usually points to satisfied clients, a strong service offering, and predictable revenue. Low retention can indicate pricing issues, poor communication or service problems.

Looking to grow your team or expand services? Keep an eye on revenue per employee or gross profit per fee earner. These metrics highlight how productive your people are, and whether adding more staff will drive profit or just increase overheads.

There is no universal KPI that works for everyone. The best approach is to pick a small set of KPIs (three to five), review them regularly, and use them to shape decisions.

KPIs turn a report into a roadmap, which provides informed and actionable to-do’s.

File and paying CGT after property sales

Capital Gains Tax on certain residential property sales must be reported and paid within 60 days to avoid penalties and interest.

The annual exempt amount applicable to Capital Gains Tax (CGT) is currently £3,000. CGT is normally charged at a simple flat rate of 24% and this applies to most chargeable gains made by individuals. If taxpayers only pay basic rate tax and make a small capital gain, they may only be subject to a reduced rate of 18%. Once the total of taxable income and gains exceed the higher rate threshold, the excess will be subject to 24% CGT. 

These rates also apply to gains from the sale of residential property, except for a principal private residence (PPR), which is usually exempt from CGT. Most homeowners don’t pay CGT when selling their main family home but gains from other types of property may be taxable.

This includes:

  • Buy-to-let properties
  • Business premises
  • Land
  • Inherited property

Any CGT due on the sale of UK residential property must usually be reported and paid within 60 days of the completion date. This means a CGT return must be submitted and a payment on account made, within that 60-day window.

Failing to meet the deadline can lead to penalties and interest, so it’s important to plan ahead and ensure timely reporting whenever a non-PPR property is sold. And if required, we can help you with the computations and filing formalities.

Don’t forget to pay your Class 1A NIC

Employers must act now to meet the deadline for paying Class 1A NICs for 2024–25 to avoid HMRC penalties. These contributions are due by 19 July 2025 if paying by post, or by 22 July 2025 for electronic payments. Class 1A NICs apply to most taxable benefits given to employees and directors, including company cars and private medical cover. Employers should ensure payments are correctly referenced using their Accounts Office reference number and clearly mark the relevant tax year. Importantly, July payments always relate to the previous tax year, even if made in the new tax year.

Class 1A NICs are payable by employers on the value of most taxable benefits offered to employees and directors, such as company cars and private medical insurance. They also apply to any portion of termination payments exceeding £30,000, provided Class 1 NICs have not already been deducted.

To ensure payments are correctly allocated, employers should use their Accounts Office reference number as the payment reference and clearly indicate the relevant tax year and month. Note that Class 1A NICs paid in July always relate to the previous tax year.

These contributions typically apply to benefits provided to company directors, employees, individuals in controlling positions, and their family or household members.

The Employment Allowance – what you can claim

As of April 2025, more employers can claim the increased £10,500 Employment Allowance thanks to relaxed eligibility rules. This increase will help employers reduce some of the impact of the recent increases in employers' NIC.

The Employment Allowance allows eligible employers to reduce their National Insurance liability. The current allowance that applies from April 2025 is £10,500. Previously, the allowance was £5,000 per year. You can claim less than the maximum if this covers your total Class 1 NIC bill. 

A claim for the Employment Allowance is usually made when filing your Employer Payment Summary (EPS) as part of the Real Time Information (RTI) submissions to HMRC.

The previous eligibility restriction, which limited the allowance to businesses with less than £100,000 in annual employer NIC liabilities, was removed with effect from April 2025. This change means that more employers can now qualify for the allowance.

Connected employers or those with multiple PAYE schemes will have their contributions aggregated to assess eligibility for the allowance. The Employment Allowance can be used against employer Class 1 NICs liability. It cannot be used against Class 1A or Class 1B NICs liabilities. The allowance can only be claimed once across all employer’s PAYE schemes or connected companies. De minimis state aid rules may also apply in restricting the use of the allowance.

Employment Allowance claims need to be re-submitted each tax year. There are a number of excluded categories where employers cannot claim the employment allowance. This includes limited companies with a single director and no other employees, employees whose earnings are within IR35 ‘off-payroll working rules’ and someone you employ for personal, household or domestic work (unless they are a carer or support worker).

The impact of frozen personal allowances

The impact of frozen personal allowances often leads to fiscal drag, a situation where individuals pay more tax as their earnings rise without a corresponding increase in allowances.

This occurs because tax thresholds remain fixed while wages increase, thus pushing more people into higher tax brackets or causing them to pay tax for the first time. Since April 2022, a number of key tax thresholds, including personal allowances, have been frozen and will remain so until at least the 2028-29 tax year.

Fiscal drag is largely driven by inflation, wage growth and the government's decision to keep tax thresholds unchanged. As inflation erodes the value of money, wages rise nominally, but without a rise in allowances, taxpayers are increasingly “dragged” into higher tax bands. This increases tax revenue for the government without changing tax rates, which is why HM Treasury often uses frozen thresholds as a means to boost tax receipts.

Adjusting tax thresholds to align with inflation or another index is referred to as "indexation." The government’s approach to increasing certain thresholds each year based on inflation is called "uprating." However, this policy is not consistently applied. When thresholds are frozen, tax revenues increase for HM Treasury without the need for any adjustments in tax rates. According to the latest estimate from the Office for Budget Responsibility (OBR), the freeze on Income Tax thresholds is projected to generate an additional £38 billion annually by 2029-30.